about us


Heartloom is a New York based brand that combines East Coast sophistication with a laid back West Coast style that embodies the modern bohemian spirit. The Heartloom brand is known for a casual, cool and modern sophistication that extends beyond its celebrity west coast clientele.

Vintage inspired prints, delicate dresses and knitwear with unexpected, quirky details tell a strong story about the Heartloom lifestyle. Feminine eclectic clothing that is effortless yet polished, providing day-to-evening versatility.

Heartloom is available at free-standing boutiques across the US and select department stores worldwide.

HL Key

With its assortment of tees, tanks, and flirty dresses, the Heartloom Key line fulfills every girl’s obsession for the perfect go-to piece. Pairing soft jersey with chiffon, leather, and novelty trims, Heartloom Key is a line of necessities that have all the comforts of your basic white tee, with the intricate details and bohemian charm of the Heartloom Brand. With cropped, fitted, and oversized silhouettes in a color palette of effortless neutrals, Heartloom Key creates timeless classic pieces that are far from basic.

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