Heartloom is a minority women-founded and 100% women-run brand founded in downtown New York City.
Heartloom strikes a perfect balance between style and ease, drawing inspiration from the effortless vibes of the West Coast and the classic glamour of the East Coast. We offer luxurious staples, wardrobe essentials and statement pieces that are current and timeless. With our signature laid-back silhouettes, feminine prints and novelty fabrics, we design pieces that embody the spirit of the modern woman on-the-go. Our styling references vintage vibes, made contemporary and relevant for our modern muses.
We proudly work directly with a small manufacturer located in Guangzhou, China to produce a limited quantity of styles each season. We are not a fast fashion company and we do not mass produce our clothing in large factories. Instead, we produce largely based on demand from our customers and boutiques to ensure as little waste as possible.
Our factory is safe and heavily regulated, and employees are all paid a fair and living wage. The factory is certified with WRAP, the Worldwide Responsible Accredited Production, a not-for-profit 501(c)(6) organization of global social compliance experts dedicated to promoting lawful, humane, and ethical manufacturing around the world.